I started out as a TV show runner—grabbing coffees, making myself useful, and loving every second of being on set at Pinewood. Then one day, as I launched a bin bag full of fish heads into a skip, it split mid-air, drenching me in pure, unfiltered horror. In that moment, I thought, Yeah, it’s time to move on.

So I did. Post-production running led to editing, which led to picking up a camera, which led to directing—just as ‘content’ was exploding and brands were hungry for fresh, fast, and fearless work. It was the perfect time to dive in.

Before all this, I spent my university years making experimental films—strange, messy, sometimes brilliant, sometimes terrible. But that process has always stuck with me, reminding me to push things just a little bit further, to find something unexpected in every project.

Since then, I’ve been lucky enough to create work for brands like Cupra, Calm, Lloyds Bank, Drench, Miller Genuine Draft, Airwaves, The Prince’s Trust, Lucozade, adidas, The Halifax, Waitrose, Haig Club, and John Lewis.