I started out as a TV show runner—grabbing coffees, making myself useful, and loving every second of being on set at Pinewood Studios. Then one day, as I launched a bin bag full of fish heads into a skip, it split mid-air, drenching me in fish guts. In that moment, I thought, Yeah, it’s time to move on.

So I did. Post-production running led to editing, which led to picking up a camera, which led to directing—just as ‘content’ was exploding and brands were hungry for fresh, fast, 9:16 work. It was the perfect time to dive in.

Before all this, I spent my university years making experimental films—strange, abstract. That process has always stuck with me, reminding me to push things just a little bit further, to find something unexpected in every project.

Since then, I’ve been lucky enough to create work for brands like Cupra, Calm, Lloyds Bank, Drench, Miller Genuine Draft, Airwaves, The Prince’s Trust, Lucozade, adidas, The Halifax, Waitrose, Haig Club, and John Lewis.